This position has been filled

Job Description

Excalibur Solutions, a leading technology company, is seeking a talented and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, drive brand awareness, and generate qualified leads.

Responsibilities:

Develop and execute digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
Conduct thorough market research and competitor analysis to identify trends, target audience behavior, and opportunities for campaign optimization.
Collaborate with cross-functional teams, including content creators, designers, and developers, to create engaging and compelling marketing content for different digital platforms.
Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, ensuring maximum return on investment (ROI).
Monitor website analytics and key performance indicators (KPIs) to track campaign performance, identify areas for improvement, and generate actionable insights.
Plan and execute A/B tests to optimize conversion rates, landing pages, and user experience.
Utilize marketing automation tools to segment audiences, create personalized marketing campaigns, and nurture leads throughout the customer journey.
Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to drive continuous improvement.
Collaborate with external agencies and vendors as needed to support marketing initiatives.
Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a focus on SEM, SEO, social media, and email marketing.
In-depth knowledge of digital marketing platforms, including Google Ads, Google Analytics, Facebook Business Manager, and marketing automation tools.
Strong understanding of SEO principles and best practices to optimize website rankings and organic traffic.
Proficient in using web analytics tools to track and measure campaign performance.
Creative mindset with the ability to develop engaging and persuasive marketing content.
Analytical skills to interpret data, identify trends, and generate actionable insights.
Excellent written and verbal communication skills.
Strong project management and multitasking abilities.
Preferred Qualifications:

Experience in the technology industry or B2B marketing.
Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications.
Knowledge of website design and user experience (UX) principles.
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
Experience with CRM systems, such as Salesforce.
Join Excalibur Solutions and contribute to our digital marketing success. We offer a competitive salary, flexible work environment, and opportunities for professional growth and development.

To apply, please send your resume and a cover letter highlighting your relevant experience and achievements to contact@excalibursolutions.com. Please include the job title “Digital Marketing Specialist” in the subject line of your email.

Note: Only shortlisted candidates will be contacted for further evaluation.

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